Services

What I do

I help big and not-big-yet brands with their communications.

I offer:

• High-level brand positioning and messaging

• Brand and product naming

• Campaign/video concepts and execution

• Content strategy, web copy, and longform editorial

As a writer I bring warmth, simplicity, and humor to the work.

As a collaborator I’m easygoing and real. I try to keep things fun.

My approach

I think of myself as part writer, part strategist.

I love writing homepage headlines and splashy brand videos.

But I also love thinking about the behind-the-scenes stuff that very few people get to see —

Things like positioning statements, manifestos, and publication strategies.

Why?

Because better strategy leads to better creative.

And it provides a lot of long-term value to clients, too.