Hello

I’m an independent copywriter and creative director working mostly with very early-stage companies (pre-seed, seed, series A) on brand, messaging, and editorial.

I support clients alongside my longtime partners at G-W Studios, who are some of the best designers (and people) in the world. Concurrently, I work in-house with a handful of clients, typically as a fractional creative director. While I’m a generalist by nature, I have deep category experience in climate, SaaS, AI, DePin, and venture branding.

In a prior life, I was a writer at the company now called Meta. In 2013, I launched the Facebook for Business blog, scaling it to millions of readers around the world. For Instagram, I led global campaign creative for several key launches, including Instagram Stories Ads.

Now I live and work from an old Hudson Valley farmhouse, which I share with my wife, our two kids, and a neurotic mutt terrier. Off the clock, you may find me mowing the grass or warring against the invasive plant species in our woods out back.

Once or twice a month I come down to NYC to see clients and get a hit of the high life. I’m always happy to meet up in person or online. If you would like to talk about brand, copy, and/or native landscaping, please reach out at john [at] johncantwell [dot] net.