Branding

Below are some highlights from a recent rebrand for my amazing client Sealed, an early-stage company with an innovative approach to home retrofits.

Sealed: Make Yourself at Home

Having built its business primarily through partner co-marketing, Sealed wanted to create a brand that could speak directly to customers. Working closely with Sealed leadership and the brand design agency G-W, we took the company in a simple, confident new direction.

Key deliverables:

• New brand: style guide and brand book

• New website: copy and content strategy

• New brand video: concept, script, production oversight

This is air

Sealed is fighting an unseen, often-overlooked enemy: unwanted airflow inside the home. Their new brand video helps people see the problem—and the solution—in a whole new light.

Animation: Demo Duck

Going inside the home

It can be hard to see the way Sealed impacts a home. A lot of the work happens behind the scenes in spaces like attics, basements, and foundations.

To better show how and why Sealed works, we created an interactive feature that brings people inside these hard-to-see spaces.

Try it here.

Home illustrations: Monique Wray